We take your personal information seriously. This page explains exactly what data loveph collects, how we use it, and the rights you have as a Filipino player on our platform.
loveph is committed to protecting the privacy and personal data of every Filipino player who uses our platform. This Privacy Policy describes how we collect, store, use, and share information when you register, deposit, play, or interact with any part of the loveph website or mobile app. By creating an account or continuing to use our services, you acknowledge that you have read and understood this policy. We process your data in accordance with the Republic Act No. 10173, also known as the Data Privacy Act of 2012 of the Philippines. If you have any questions about how your data is handled, please refer to our FAQ page for guidance.
When you register and use loveph, we collect the following categories of personal information:
We only collect information that is necessary for the purposes described in this policy. We do not collect sensitive personal information such as racial or ethnic origin, political opinions, or health data unless required by law or explicitly provided by you for a specific purpose.
loveph uses the personal data we collect for the following purposes:
We will not use your personal data for purposes that are incompatible with those listed above without first obtaining your consent. Where we rely on your consent as the legal basis for processing, you have the right to withdraw that consent at any time by contacting us through the details provided in this policy.
We process your personal data on the following legal grounds as recognised under the Data Privacy Act of 2012 of the Philippines. First, processing is necessary for the performance of the contract between you and loveph — without your data, we cannot provide our gaming services. Second, we process certain data to comply with legal obligations, including identity verification and anti-money laundering requirements imposed by Philippine regulatory authorities. Third, we may process data based on our legitimate interests, such as fraud prevention, platform security, and service improvement, provided those interests are not overridden by your rights. Finally, for marketing communications and optional features, we rely on your explicit consent, which you may withdraw at any time.
loveph does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your information only in the following limited circumstances:
Any third party that receives your personal data is required to handle it in accordance with applicable Philippine data privacy laws and our contractual requirements. We do not permit our service providers to use your data for their own purposes beyond the specific services they provide to us.
We retain your personal data for as long as your account remains active and for a period thereafter as required by Philippine law and our regulatory obligations. Transaction records and identity verification documents are typically retained for a minimum of five years following account closure, in line with anti-money laundering requirements. Usage and technical data may be retained for shorter periods depending on the purpose for which they were collected. When your data is no longer required, we will securely delete or anonymise it so that it can no longer be linked to you. You may request the deletion of your account and associated data at any time, subject to our legal retention obligations.
loveph implements industry-standard technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. All data transmitted between your device and our servers is encrypted using secure protocols. Access to personal data within our organisation is restricted to authorised personnel who require it to perform their job functions, and all staff are trained on data privacy obligations. We conduct regular security assessments and vulnerability testing to identify and address potential risks to our systems. In the event of a data breach that is likely to affect your rights and freedoms, we will notify you and the relevant Philippine regulatory authority in accordance with the timelines prescribed by law.
As a data subject under the Data Privacy Act of 2012, you have the following rights with respect to your personal data held by loveph:
To exercise any of these rights, please contact us using the email address provided in the Contact section of this policy. We will respond to your request within the timeframe required by Philippine law, typically within 15 business days of receipt.
loveph uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device that help us remember your preferences, keep you logged in, and analyse how our platform is used. We use strictly necessary cookies to ensure the platform functions correctly, as well as analytical cookies to understand usage patterns and improve our services. You can control cookie settings through your browser preferences; however, disabling certain cookies may affect the functionality of the platform. We do not use cookies to serve third-party advertising or to track your activity across unrelated websites.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify registered members via email or a prominent notice on the platform before the changes take effect. The date of the most recent update is shown at the bottom of this page. We encourage you to review this policy periodically to stay informed about how we protect your personal data. Your continued use of the loveph platform after any changes have been posted constitutes your acceptance of the updated policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please reach out to our Data Privacy Officer at [email protected]. We are committed to addressing all privacy-related enquiries promptly and transparently. For general questions about your account or our services, you may also visit our FAQ page. If you wish to exercise your data subject rights, please include your registered name and account details in your message so we can process your request efficiently.
Last updated: 2025. This policy applies to all registered members of loveph in the Philippines.
Here are the core principles that guide how loveph handles every Filipino player's personal information.
All data transmitted between your device and our servers is protected by secure encryption protocols. Whether you are depositing in Philippine pesos, updating your profile, or logging in from your mobile phone, your information travels through a fully encrypted connection at all times. We never store sensitive payment credentials in plain text on our systems.
Only authorised loveph personnel with a legitimate business need can access your personal data. We enforce role-based access controls and maintain detailed audit logs of all data access events. Regular internal reviews ensure that access privileges remain appropriate and that no data is accessed beyond what is strictly necessary for the task at hand.
Our data practices are fully aligned with the Data Privacy Act of 2012 of the Philippines and the regulations issued by the National Privacy Commission. We conduct regular compliance reviews to ensure our policies and procedures remain up to date with any changes in Philippine data privacy law. Your rights as a data subject are always respected and upheld.
Our FAQ section covers the most common data and account questions from Filipino players. Ready to get started? Joining loveph takes less than two minutes.